The 15EL9500 boasts a 1366x768 resolution, a 10,000,000:1 dynamic contrast ratio, and an ultra-fast .001 response time. As of March 2010, the 15EL9500 is expected to retail for 1999 Euros or 2725 dollars. It’s considered quite expensive, but that’s due to the potency of OLED technology, including more vibrant colors, a higher refresh rate, an extremely high contrast ratio, and a substantial decrease in power consumption.